A Product Hunt launch, drafted from what you actually shipped.
Pick a feature or your whole product and a date. DevRelay drafts the listing, the maker's first comment, the gallery, the thumbnail, launch-day posts and a runbook in your time zone, all within Product Hunt's rules. You approve and post.
- NameTidydesk8 / 40
- TaglineShared inboxes that reply on your customers' time50 / 60
- TagsCustomer Communication · SaaS · Productivity3 / 3
Hi Product Hunt, I'm one of the people behind Tidydesk. We kept seeing small support teams answer customers at 3am because that's when the email arrived…
- 9 pieces
- listing to runbook
- Product Hunt's limits
- checked on every draft
- Up to 90 days
- to plan ahead
A Product Hunt launch is a week of writing before the day even starts.
Tagline, description, first comment, gallery copy, posts, emails and a schedule, all due before 12:01 AM Pacific.
Rules you only learn by breaking them
Character limits, no vote asks, a maker account that's old enough. Miss one and the launch suffers.
Copy written from memory
The listing gets written the night before from what someone remembers the product does, not from what shipped.
Launch day is chaos
Nobody knows who posts what when, and comments sit unanswered while the team is asleep.
Every piece the launch form and launch day ask for.
Each draft is grounded in your own pages and goes to your approval inbox like any other. On the DevRelay plan the gallery slides are rendered in your brand and our team can make the gallery's demo video.
Listing
Name, tagline, description, 1 to 3 tags, links and pricing, within Product Hunt's character limits.
First comment
The maker's comment for the moment you go live: who you are, the problem, what's different, and one question for feedback.
Gallery and thumbnail
Slides at 1270×760, the first one the social preview, and a 240×240 thumbnail made from your logo.
Launch-day posts
An X post and a LinkedIn post saying you're live, with your Product Hunt link.
Email and community blurbs
A few sentences for your own email to customers and for your Slack or Discord community.
Runbook
What to do when, from a week before to the results, in your time zone and on your calendar.
From a feature worth launching to a launch day that runs itself.
DevRelay drafts and checks. Your team approves and posts.
DevRelay tells you when a launch is worth it
Pick a date
Drafts checked against Product Hunt's rules
A person posts everything
A runbook on your calendar, in your time zone.
Product Hunt's day runs on Pacific time. The runbook works out when that is for you, puts each step on your calendar and lets you tick them off.
Through the day, paste a comment from your launch page and get a reply draft grounded in your docs, ready to approve and post.
- A week beforeFinish the listing, gallery and thumbnail, schedule the launch on Product Hunt and add the link to DevRelay
- The day beforeApprove the first comment, posts and blurbs; agree who replies when
- 12:01 AM PacificThe launch goes live: post the first comment
- Your morningShare the launch: company posts, then the team's, the email and the community blurb
- All dayPaste each comment into DevRelay for a grounded reply draft
- The day afterEnter the rank and badges, if any, and draft the thank-you post
Questions about the Product Hunt kit.
01Does DevRelay submit the launch to Product Hunt?
No. Product Hunt has no API for launches. DevRelay drafts every piece and a person copies the approved versions into Product Hunt's launch form, and posts the first comment and replies.
02Will the posts ask people to upvote?
No. Product Hunt's rules don't allow it, so every draft asks people to visit, try the product and comment instead, and a check blocks any vote ask.
03Can I launch a feature, not the whole product?
Yes. The listing is under your product's name and leads with the feature. Plan it from the feature's change, release or launch page, or plan a launch of the product itself.
04What about the gallery video?
On the DevRelay plan, the kit includes a 30 to 45 second demo video script, and our team makes the video within 24 hours. It counts toward your 10 launch videos a month. You upload it to YouTube and paste the link in the gallery.
05Which plan do I need?
The text kit (listing, first comment, posts, blurbs, runbook, reply drafts) and the thumbnail are on the free plan. Rendered gallery slides, the demo video and posting to X and LinkedIn are on the DevRelay plan.
06Is DevRelay affiliated with Product Hunt?
No. DevRelay is an independent product that helps you prepare a launch. Product Hunt's own launch guide is the final word on its rules, and the runbook links to it.
Launch on Product Hunt with the work done.
Connect your repositories and website. When something is worth a launch, the kit is one click away.
No credit card · Nothing posts without your approval