Post every week, even the weeks you don't ship.
Release news is a few posts a month. DevRelay fills the rest with content ideas about features you already have: how-tos, tips, use cases and answers, grounded in your docs and planned around your releases. You approve each one.
- How-toSchedule a reply for Monday morningDocs how-to
- TipSaved replies with the customer's first nameNot posted in 60 days
- Use caseHow a two-person team covers weekend ticketsSecond wave
- FAQCan I see who else is replying?Asked on X
- 6 formats
- how-to, tip, use case, FAQ, more
- Weekly plan
- fills only the free slots
- From your docs
- never invented
Most of your features were announced once, then never mentioned again.
The launch post reached the people online that day. Everyone who signed up since has never heard of half of what the product does.
Release news runs out
Some weeks nothing user-facing ships. The account goes quiet, and the next post starts from zero reach.
Content calendars die by week three
Someone fills a spreadsheet with topics, writes four posts, and the plan quietly stops.
Generic ideas don't fit
Trending-topic lists and AI idea generators don't know your product, so the posts could be about anyone's.
From your own product, not a list of trending topics.
DevRelay reads your docs and website and builds a feature catalog in your users' words (you can rename, merge or hide features in Brain). Each day it looks for something worth saying about one of them. You can add your own ideas too.
Nothing said in a while
A feature with no post in 60 days, or never. Most products have a dozen of these.
Second wave
A feature that was announced 2 to 8 weeks ago. The launch post said it exists; this one shows how to use it.
A docs page with steps
A help or docs page that walks through a task becomes a how-to post, in a couple of sentences instead of a page.
What people ask
A question that keeps coming up in Engage and your docs answer. A question your docs don't answer stays an insight, not a post.
Posts that teach, not posts that shout.
Each idea comes with the format that fits its source: a page with steps is a how-to, a question title is an FAQ. Once a feature's idea is drafted or dismissed, that feature doesn't get the same format again for 60 days.
An idea is never written as news. Drafts don't call a feature new unless it was released in the last two weeks, and they are grounded only on your official pages.
- How-toOne task, done in a few steps, from the page that documents it.
- TipA small thing most users don't know the product does.
- Use caseWho it's for and the job it does for them.
- Problem, then solutionThe pain in the reader's words, then the feature that removes it.
- FAQA question people ask, answered in a post.
- Customer storyWho they are, what they needed, what they did with the product and what changed, from material you paste in.
From a feature you already have to a post on the calendar.
DevRelay proposes and drafts. You decide what goes out and when.
A backlog you can work from
A weekly plan that counts your releases first
Suggested times on your calendar
Drafts with an image, in your voice
It learns what you like
Checked like everything else
Questions about ideas and the weekly plan.
01Where do the content ideas come from?
From a feature catalog DevRelay builds out of your docs and website pages (pricing, legal, blog and changelog pages are skipped), from features your releases added, and from questions people ask in Engage that your docs answer. You can also add an idea yourself with a format, a channel and an angle.
02Will it post filler when we have nothing to say?
No. The weekly plan fills only the slots you asked for, after counting the posts your releases already need, and every draft waits for approval. An idea is never written as an announcement, so old features aren't passed off as news.
03Is the weekly plan on by default?
No. Turn it on in Settings and set the posts a week per channel, the days and the time. The defaults are 3 X posts and 2 LinkedIn posts, Tuesday to Thursday at 10:00 in your time zone. In observe mode it plans but drafts nothing.
04Can each person on the team get ideas in their own voice?
Yes. Every member has their own account with a role and a voice. Ideas they add are drafted for their X and LinkedIn in the first person and only show in their account.
05Can it write a customer story?
Yes, from material you paste in: who the customer is, what they needed, what they did with the product and the results as they told them. DevRelay doesn't invent customers, quotes or numbers.
06Which plan do I need?
Ideas, the weekly plan and the drafts are on the free plan. Posting to X and LinkedIn, scheduling and rendered images are on the DevRelay plan.
Have something worth posting every week.
Connect your website and docs. DevRelay builds your feature catalog and has ideas waiting the same day.
No credit card · Nothing posts without your approval