Product update email template, from https://devrelay.so/blog/product-update-email-template
Replace everything in [brackets]. The second block is a filled-in example for Acme, a made-up help desk.

# 4. Price change email template

Subject: Changes to [Product] pricing on [date]
Preview: What changes for your [plan] plan, and your options

Hi [first name],

On [date], the [plan] plan changes from [old price] to [new price]
[per seat / per month]. [If it applies: Your price stays the same
until your renewal on [renewal date].]

Why: [one or two honest sentences].

What this means for you:
- [Who is affected and how.]
- [Who is not affected.]

Your options:
- Keep your plan: you don't need to do anything.
- [Switch to annual billing / another plan] [what it costs].
- [Cancel or downgrade, and how.]

[Link: See the new pricing]

Questions? Reply to this email and [name or team] will answer.

[Your name], [role] at [Product]

---

Example:

Subject: Changes to Acme pricing on December 1
Preview: What changes for your Team plan, and your options

Hi Priya,

On December 1, the Team plan changes from $12 to $15 per seat per
month. Your price stays at $12 until your renewal on March 3.

Why: the Team plan now includes Send later, Snooze and phone support,
and running phone support costs more than we planned for.

What this means for you:
- Team plan customers pay $15 per seat from their first renewal after
  December 1.
- Starter and Business plans don't change.

Your options:
- Keep your plan: you don't need to do anything.
- Switch to annual billing before December 1 and keep $12 per seat
  for the next 12 months.
- Move to Starter or cancel any time from Settings → Billing.

See the new pricing →

Questions? Reply to this email and Sam will answer.

Sam, product at Acme